The Middle East region may enjoy incredibly high internet and smartphone penetration when compared with other countries around the world, but it’s clear that small- and medium-sized businesses (SMBs) are yet to fully appreciate the countless benefits of having an online presence.

As inconceivable as it might sound for any company to ignore the power of the internet, a new study by Google, which surveyed 1,500 privately owned SMBs in the UAE, Saudi Arabia and Egypt, found that only 18 per cent of companies (250 employees or less) in the UAE are online, while 76 per cent admit they haven’t even considered setting up a company website.

When compared with global markets, online presence among SMBs in the countries surveyed is far below markets such as France, which has 60 per cent penetration or the US (40 per cent) and Turkey (37 per cent).

More at

Leave a Reply

Your email address will not be published. Required fields are marked *